The integration of Artificial Intelligence (AI) into Google's search algorithm has revolutionized the way information is accessed and ranked. These AI-driven transformations are not merely incremental changes; they represent a fundamental shift in how search engines understand and respond to user queries. As AI continues to evolve, Search Engine Optimization (SEO) professionals must adapt their strategies to align with these advancements, ensuring their content remains visible and relevant in an increasingly competitive digital landscape. This article delves into the core aspects of how AI is reshaping Google's search algorithm, offers practical SEO strategies for navigating this new terrain, and analyzes the impact of AI on keyword research.